Abutilon incanum is a subshrub or shrub, reaching heights of 0.5 to 1 meter and occasionally up to 2 meters. This plant is distinctively covered with a dense, close, white, or silvery stellulate pubescence, giving it a noticeable texture and appearance. Its leaves are simple and alternate, with cordate-ovate blades ranging from 1 to 6 cm long and can extend up to 10 cm. The leaf apex tends to be acute to acuminate, with the surfaces uniformly covered in dense tomentulose pubescence, making the leaves appear obscured. The leaf margins are serrate to crenate, and the petioles are typically half or more the length of the blades, with stipules usually present. The flowers are solitary or appear in terminal racemes due to the reduction of leaves. The pedicels are filiform, ranging from 1 to 3.5 cm long, and articulate apically. The flowers themselves are bisexual (perfect), with a calyx that is campanulate to cup-shaped, 0.2 to 0.4 cm long and has five lobes that split and reflex in fruit. The corolla is rotated to reflexed, consisting of 5 obovate petals that are white to yellow or pink with maroon veins and a basal spot, measuring 0.4 to 4.6 cm in length. The staminal column formed by the monadelphous stamens is usually shorter than the petals. The fruit is a pale brown schizocarp, cylindrical-truncate in shape, 6-8 mm long, and covered in a grayish to yellowish pubescence. It comprises five narrowly oblong mericarps angled dorso-ventrally, often tardily separating and appearing capsular. Each mericarp usually contains three globose-reniform seeds, approximately 1.8-3 mm long and densely puberulent. It primarily occupies leeward, dry habitats and is found at elevations ranging from 0-220 meters.