Lipochaeta succulenta is a suffruticose perennial herb with decumbent stems that root along the lower surface and occasionally erect or ascending. The stems can range from 50-150(-400) cm in length. The leaves are opposite, somewhat fleshy, appearing shrunken and wrinkled in dry material. The leaves are linear to elliptic-ovate, 6-12.5(-16) cm long, (1-)2-4(-6.5) cm wide, and can be glabrous to strigillose. The margins of the leaves range from entire to serrate, and the petioles are 0.2-1 cm long, with winged margins. The flowers are arranged in simple or compound cymes. The outer involucral bracts are occasionally purple near the apex, ovate, 3.2-5 mm long, 1.5-3.8 mm wide, sparsely strigillose, with an acute apex. The chaffy bracts are also occasionally purple near the apex. Each flower head contains 9-15 ray florets with ovate to oblong rays that are (3.8-)4.5-6(-7) mm long and (1.3-)2.3-3.3 mm wide. There are 25-40(-50) disk florets per head, with corollas that are 4-merous and 3.1-3.7 mm long. The anthers are 1.3-1.5 mm long. The pappus consists of connate scales forming an uneven corona tipped with short deciduous awns. The fruit is nearly smooth with a thick, corky layer. Ray achenes are 2.3-2.7 mm long and 1.2-1.7 mm wide, with wings approximately 0.5 mm long. Disk achenes are 2.2-2.9 mm long and 1.1-1.4 mm wide, with wings approximately 0.6 mm long. It occurs in coastal sites between 0-50 meters.